Sales, marketing and branding expert with 15 years’ experience promoting and delivering complex SaaS and education services in EMEA. Commercially astute with a keen ability to maximise new business opportunities to drive profitable growth and build competitive advantage. A consistent track record of building and managing high-performance teams to implement successful sales and marketing strategies that deliver high operating profit (EBITDA) growth. An innovative strategist who has successfully created and managed major campaigns, including digital marketing and branding strategies. Adopts a consultative sales approach, listening actively to identify client requirements, identifying options and explaining the benefits of those options to clients, focusing on exceeding their expectations for service quality. SFDC proficient. English is native language, fluent in Arabic (reading, writing, speaking and listening), basic Spanish. Experience of working in start-up environment.