With 25 years of leadership experience in both military and business settings, including 15 years in leadership and organizational behavior assessment and development, the author has developed the innovative Eunoia “M4Levels” model. This model, used by top companies globally, emphasizes recognizing individual uniqueness rather than generalizing people into common groups. Together with partners, the focus is on assessing and enhancing individual and organizational performance through customized solutions. The author’s expertise in statistical analysis and leadership development has provided deep insights into the impact of attitude and culture on performance.

Key areas of expertise include analyzing leadership approaches, organizational behaviour, and culture to identify development opportunities, providing performance-based recommendations, assessing managerial efficiency, and suggesting improvements. Recent achievements include organizational culture assessments and leadership capacity building for major companies like Etisalat, Vattenfall, and Pfizer.